Every cut, stem, and sting your campaign needs

Campaign Audio Toolkits

Build a campaign audio toolkit: stems, stings, cutdowns, instrumental beds, and SFX so your agency can cut TV, radio, digital, and social from one cohesive sound.

Modern campaigns run across TV, radio, streaming, social, retail, and on-hold at once. A campaign audio toolkit gives your agency every asset they need from one production pass: full mix, instrumental bed, sting versions, logo lockups, and timed cutdowns.

We produce the master track first, then derive the toolkit so every cut feels like the same campaign. Stems are labelled clearly, loudness is consistent, and files arrive in the formats your editors and traffickers expect.

This service pairs naturally with sonic branding and jingle production. If you already have a brand sound, we can build a toolkit for a specific campaign. If you are starting fresh, we can create the master theme and every derivative in one scope.

What This Service Includes

  • Master campaign track production
  • 15, 6, 30, 60, and 90 second cutdowns
  • Instrumental and vocal-free beds
  • Stings, tags, and end frames
  • Stem packages for editors
  • Social and vertical format variants
  • Consistent loudness across all files
  • Usage notes for agency editors

How It Works

  1. 01

    Media plan

    We list every format, length, and platform the campaign will use before production.

  2. 02

    Master

    We produce and approve the master track that defines the campaign sound.

  3. 03

    Derive

    We cut, stem, and export every version in the toolkit.

  4. 04

    Handoff

    Your agency receives a organised pack with specs and usage notes.

Where It Fits

National multi-channel campaignsRetail and seasonal promotionsProduct launch advertisingAlways-on brand campaignsAgency editor handoff packsSocial-first campaign rollouts

FAQ

Campaign Toolkits FAQs

What is in a typical toolkit?+

Usually a full mix, instrumental bed, sonic sting, and cutdowns at the lengths your media plan requires, plus stems if editors need flexibility.

Can you work from our existing brand track?+

Yes. We can build campaign cutdowns and stems from an approved master you supply.

Do you deliver for social vertical video?+

Yes. We can supply shorter hooks and versions suited to vertical and muted-social use cases.

How do revisions work on cutdowns?+

Master track revisions are scoped in the proposal. Additional cutdowns after approval can be added as the campaign evolves.

Interested in Campaign Audio Toolkits?

Book a session at Animus Studios, Petrie Terrace, Brisbane, or enquire about remote work Australia-wide.