The sound of your station identity

Radio Imaging & Station Branding

Custom radio imaging: station IDs, sweepers, stingers, promos, and format jingles with the right voice, pace, and production for your station or network.

Radio imaging is the audio glue that tells listeners where they are and what they are listening to. We produce station IDs, sweepers, stingers, promos, show opens, and format jingles that match your station personality, whether you are a commercial network, a regional station, DAB+, or internet radio.

We help with scripting, voice selection, music beds, and production style, then deliver files ready for your automation system. Ongoing monthly retainers are available for stations that need fresh promos, seasonal IDs, and updated liners throughout the year.

White-label production means agencies and radio groups can sell imaging to clients under their own brand. We stay invisible to your listeners while you get consistent, professional audio on deadline.

What This Service Includes

  • Station IDs and legal IDs
  • Sweepers, stingers, and liners
  • Show opens and closers
  • Promo and campaign imaging
  • Format jingles and sung stings
  • Voice casting and direction
  • Monthly imaging retainers
  • Broadcast-ready file delivery

How It Works

  1. 01

    Format brief

    We learn your format, call letters, personality, and competitor positioning.

  2. 02

    Voice and style

    We recommend voice talent and production style, with demos where needed.

  3. 03

    Produce

    We produce the full imaging package or ongoing promo batch to your scripts.

  4. 04

    Deliver

    Files arrive named, formatted, and ready to load into automation.

Where It Fits

Commercial FM and AM stationsDAB+ and digital radioInternet and community radioPodcast network brandingStation rebrands and launchesShow-specific imaging packages

FAQ

Radio Imaging FAQs

Do you provide the voice talent?+

Yes. We cast and direct imaging voices to match your format, or record your chosen talent in our booth.

Can you handle a full station rebrand?+

Yes. Full packages include IDs, sweepers, promos, beds, and show imaging sized to your station and budget.

Do you work with community radio?+

Yes. We work with stations of all sizes, from community and internet radio to multi-market groups.

Can our sales team resell your imaging?+

Yes. White-label imaging production is available for stations and agencies selling audio to advertisers.

Interested in Radio Imaging & Station Branding?

Book a session at Animus Studios, Petrie Terrace, Brisbane, or enquire about remote work Australia-wide.