The sound of your station identity
Radio Imaging & Station Branding
Custom radio imaging: station IDs, sweepers, stingers, promos, and format jingles with the right voice, pace, and production for your station or network.
Radio imaging is the audio glue that tells listeners where they are and what they are listening to. We produce radio imaging packages, station IDs, sweepers, stingers, promos, show opens, and format jingles that match your station personality, whether you are a commercial network, a regional station, DAB+, or internet radio.
We help with scripting, voice selection, music beds, and production style, then deliver files ready for your automation system. Ongoing monthly retainers are available for stations that need fresh promos, seasonal IDs, and updated liners throughout the year.
White-label production means agencies and radio groups can sell imaging to clients under their own brand. We stay invisible to your listeners while you get consistent, professional audio on deadline.
Radio imaging packages vary by scope. A single station package typically covers station IDs, sweepers, stingers, and a set of promos built around one voice and one production style. A network or rebrand package extends that to show opens, format jingles, and imaging across multiple stations under one sonic identity. Stations that need a steady supply of fresh promos, seasonal IDs, and updated liners can move to a monthly retainer instead of booking one-off jobs. Every package is custom radio imaging built to your format and call letters, not stock drops resold to multiple stations.
What This Service Includes
- ●Station IDs and legal IDs
- ●Sweepers, stingers, and liners
- ●Show opens and closers
- ●Promo and campaign imaging
- ●Format jingles and sung stings
- ●Voice casting and direction
- ●Monthly imaging retainers
- ●Broadcast-ready file delivery
- ●Package scoping from single-station IDs to full network rebrands
How It Works
- 01
Format brief
We learn your format, call letters, personality, and competitor positioning.
- 02
Voice and style
We recommend voice talent and production style, with demos where needed.
- 03
Produce
We produce the full imaging package or ongoing promo batch to your scripts.
- 04
Deliver
Files arrive named, formatted, and ready to load into automation.
Where It Fits
FAQ
Radio Imaging FAQs
Do you provide the voice talent?+
Yes. We cast and direct imaging voices to match your format, or record your chosen talent in our booth.
Can you handle a full station rebrand?+
Yes. Full packages include IDs, sweepers, promos, beds, and show imaging sized to your station and budget.
Do you work with community radio?+
Yes. We work with stations of all sizes, from community and internet radio to multi-market groups.
Can our sales team resell your imaging?+
Yes. White-label imaging production is available for stations and agencies selling audio to advertisers.
What is included in a radio imaging package?+
A typical radio imaging package includes station IDs, sweepers, stingers, and a batch of promos in one consistent voice and production style. Larger packages add show opens, format jingles, and imaging across multiple stations. We scope the package to your format and budget before production starts.
What makes radio imaging "custom"?+
Custom radio imaging means the IDs, sweepers, and promos are written, voiced, and produced specifically for your station format and personality, rather than pulled from a stock imaging library. We build the package around your call letters, target audience, and competitor positioning.
Explore
Related Services
Interested in Radio Imaging & Station Branding?
Book a session at Animus Studios, Petrie Terrace, Brisbane, or enquire about remote work Australia-wide.